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Finland’s Betonilive, a slow-TV broadcast showing concrete drying in real time, has reached more than 270,000 views since launching on 3 April. The stream is expected to reach its conclusion during the Easter holiday as the featured concrete slab nears full dryness.
The project, created by Digita in collaboration with Mitta Oy and Pukki Visuals, airs both online and on Finnish antenna TV channel 38.
According to Digita’s hybrid TV analytics, the stream has sparked wide interest not only domestically but also internationally, with mentions in media outlets in the United States and the Netherlands.
At the time of the press release, the concrete had reached a 71% dryness level. Experts estimate that the target level will be achieved over Easter or shortly thereafter.
“We’re pleased that Betonilive has gained such popularity,” said Tuomas Kolkka, Director of IoT Business at Digita. “This project has clearly demonstrated that people appreciate grounding experiences amidst fast-paced lives. It also offers insights into IoT technology and the fascinating world of concrete.”
The stream utilises modern IoT systems to monitor structural moisture in real time. Viewers can follow live data on the drying process through sensors embedded in the concrete. These systems are provided by Mitta Oy, which also handled the pouring of the concrete element and sensor installation.
Betonilive has become a niche viewing experience and generated discussion on social media platforms. It is part of a growing slow-TV trend, where ordinary processes are streamed continuously, offering a calming alternative to traditional programming.
“This could be the most talked-about concrete pour in Finland,” Kolkka said. “What better way to spend Easter than to witness the climax of concrete drying. We invite everyone to join us for the season’s final episode. Betonilive will then take an indefinite break.”
The stream is accessible online at Digita.fi/betonilive and via antenna TV. Viewers may need to rescan channels or restore factory settings on older receivers to access the channel. Instructions are available on the Digita website and in device manuals.
HT
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Source: www.helsinkitimes.fi
