Santa Village in Rovaniemi is a popular destination for Chinese tourists / ICPonline
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Finland has intensified its engagement with China through a tourism industry roadshow and an upcoming high-level parliamentary visit.
A Finnish tourism delegation concluded a five-day roadshow across Hong Kong, Beijing, and Shanghai on 28 March. The delegation included Visit Finland and representatives from 25 Finnish tourism companies. The aim was to deepen cooperation with China, Finland’s largest tourism market in Asia, and support recovery following the COVID-19 pandemic.
Teemu Ahola, Director of International Operations at Visit Finland, said the turnout demonstrated the importance of the Chinese market. “We are here today with our 25 supplier partners. It is a sign that we value the market,” he said.
Ahola noted that Chinese travellers ranked eighth globally in overnight stays in Finland in 2024, maintaining their position as Finland’s top Asian
Source: www.helsinkitimes.fi
