Photo: Vianor
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Tyre buying habits in Finland are shifting rapidly online. In 2024, consumer tyre sales through e-commerce platforms grew by 21 percent, according to data from Nordic tyre and car maintenance chain Vianor.
With the summer driving season underway, many drivers are now discovering that worn tyres need replacing.
Vianor’s Head of Consumer Sales, Vesa Laitinen, says buying tyres online can be easy if drivers avoid the most common pitfalls.
Laitinen offers five key tips for making online tyre shopping successful and stress-free.
1. Choose a reliable retailer
Selecting a reputable vendor is critical to avoid delivery delays, quality issues or warranty disputes.
“Read reviews and customer ratings to make an informed decision,” Laitinen says. “It’s also worth considering whether the seller offers full-service solutions, including installation, under one roof.”
2. Avoid size mistakes
The most frequent error in online tyre purchases is selecting the wrong size. This often becomes apparent only when customers arrive at the garage for installation, requiring costly returns and delays.
To avoid this, Laitinen advises checking the markings on the sidewall of your current summer tyres. A common format looks like this: 205/55R16 94 V XL. Some websites offer tools based on licence plate numbers, but these may list several permitted sizes for your vehicle.
3. Ask for expert help
Most established tyre shops provide customer service via phone, email or chat. Staff can assist in selecting the right tyres based on your vehicle and driving habits. Installation appointments can often be booked at the same time.
“If you still end up buying the wrong size, reliable tyre shops will help,” Laitinen says. “At Vianor, we always verify fit before installation, including for online purchases.”
4. Driving an EV? Check for compatibility
Electric vehicles place specific demands on tyres. Heavier vehicle weights mean higher load index requirements. Rolling resistance affects range, and tyre noise is more noticeable in the quiet cabin.
“Look for tyres labelled as EV-compatible and review the EU tyre label for fuel efficiency, wet grip and noise ratings,” Laitinen advises.
5. Match tyres to your driving needs
Consider your driving style, road conditions and mileage. Compare test results, read reviews and check EU labels to select the right tyre.
“Every driver has different needs,” Laitinen says. “That’s why we offer a 30-day satisfaction guarantee.”
Drivers unsure about whether to choose budget or premium models should remember that premium tyres typically offer shorter braking distances, better wet grip and more stable handling in challenging Nordic weather. Over time, they may also prove more cost-effective due to longer lifespan and better fuel efficiency.
“When in doubt, consult a tyre expert,” Laitinen concludes.
HT
- Previous Article Electric vehicles now make up over 11% of Finland’s car fleet
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Source: www.helsinkitimes.fi
